CAR MULTINATIONAL COMPANIES IN UNITED STATESBy : AuthorSID : _______SubjectProfessorDateCAR MULTINATIONAL COMPANIES IN UNITED STATESIntroductionAutomobile industry - one of the booming industries around the institution and found to be economically significant to many countries interrogatively those countries that serves as Goliaths in locomote industry in the orbiculate foodstuff . In particular , extravagance railroad subscriber line gondolas in the merchandise have become to a greater extent popular in the new-fangled years as grown automobile manufacturers such as B .M .W , Lexus , and Mercedes Benz continued develop more(prenominal) advance and civilise opulence political machines in the global market . The cravings of many railroad gondola political machine aficionados be cheerful by the technological teaching and express feelings attention to number structure of these luxuriousness car manufacturers . presumptuousness that B .M .W , Mercedes Benz , and Lexus be manufacturing the same line of intersection - luxury cars , and all of them ar operating in the world market , then , riled competition between these luxury car goliaths is inevitable . In to minimize the competition between them , the supra mentioned luxury car manufacturers atomic number 18 trying to secernate their mathematical intersection fasten on down line from one other so as to bind enough room for their target market segment to too consider the uniqueness of their luxury cars against other luxury car manufacturersIn this regard , the question now would be , what are this analyze of B .M .W , Mercedes Benz , and Lexus in to classify their ware lines to one other as well as what are the differences between their harvest-home lines that makes the brand loyalty of their customers intact M oreover , there are still other factors that! influences for the booming of the above mentioned luxury car manufacturers such as the government marketing strategies , trade barriers , and heathen and social forces which are vital in understanding the intact picture of how BMW , Mercedes Benz , and Lexus continues to boom in the market .

These issues will be discussed thoroughly in the succeeding headings of thisProduct DifferentiationMercedes Benz differentiate its product lines to be relatively long and of high quality . Since the first manufacturing of Mercedes automobile , Mercedes Benz has already been keen to details of quality and safety conditions of t heir product lines to be released in the market . Moreover , in bell of product lines , Mercedes Benz does not only produce luxury cars simply also buses , coaches , and trucks . This large segment of product lines of Mercedes Benz enables them to tap more market segment in the world market . At the end of the day , Mercedes Benz customer s scope is wider than of BMW and Lexus for the former has a large scope of and at the same time differentiate them to the latter in the form of higher quality and indestructible automobilesOn the other hand , BMW basically concentrates on the production of luxury cars and motorcycles . At present , BMW is making a remarkable increase on MINI , product line acquired from the British scouter Group MINI is relatively small in coat of it and good for countries with narrow roads like for the case of...If you take to get a full essay, order it on our website:
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