Beiersdorf.

Description of come with Beiersdorf is a leading international brand trues gild which has interests in the cosmetics and toiletries, medical and adhesive tape industries. The company focuses on the discipline and cultivation of a handful of strategical internation entirelyy storied brands, the most famous among which are Nivea and Hansaplast. The aggroup has over 18,000 employees and in excess of 100 affiliates worldwide. The company whole shebang through ternion divisions: Cosmed - involved in the knowledge and merchandise of cosmetic products. medical checkup - engaged in the organic evolution and marketing of products in the handle of medicinal skin supervise, in-person healthcare, professional wound care and orthopedic care. Tesa - produces self-adhesive products for industrial applications (e.g. the printing, encase and automotive sectors) and retail consumers. The company lays a heavy fierceness on research and development and is currently building a new cosmed research nerve centre in Hamburg, which is payable to open in 2003. Beiersdorf believes that to re of import emulous in an increasingly crowded market, it must stay at the chief of developments and offer brands which consumers trust and believe to be cherish for money. strategical Position & deoxyadenosine monophosphate; Generic Strategic Approach         Beiersdorf AG is a company with a wide range of produced goods, which means that it eccentrics a tough competition.

It is presented at a multiple number of markets. The personal object group is quite big, meaning that it is very conce ntrated to face a rivalry from the alternati! ve producers. Multinationals such as Procter & Gamble, Unilever and LOreal are huge firms with a very good perspective on the market and a big rate group.         The main competition comes from the cosmetics market, where Beiersdorf has the biggest stake. The tar follow group includes women of almost all ages and cultures, which creates an enormous responsibility for production image and quality. If you want to get a full essay, order it on our website: BestEssayCheap.com

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